Are you interested in opening up the US market? Chris Muir of ‘Adbidx’ sat down with John Hagerty and Joven Demonteverde of the Be Business ‘Ask the Strategist’ team to discuss how to do so.
Background to Chris’s question:
- Chris’s business helps digital billboard owners sell advertising and helps advertisers put their ads on digital billboards
- They aggregate the digital billboard inventory and make it really easy for advertisers to access that
- The digital billboards located In door in areas such as shopping centres, airports, retail stores and cafes
- They have had a lot of success in Australia where they have a client base but most of their demand is coming from the US (Washington DC, San Francisco and Los Angeles)
After successfully reaching the Australian market, Chris is now interested in how his business can take on the US market. John and Joven provide him with right strategic options in order for his business to successfully take on the US market.
Different discussion topics included:
- Supported Licensing
- Digital Billboards
- Advertising Agencies
After John and Joven provided him with different options on how he can successfully target the US market, Chris was happy with their responses and when asked if his question was answered he stated “you did, thank you, that’s definitely an avenue that I’ll explore further.”