Charles Fairlie of ‘Purpose Publishing’ sat down with John Hagerty and Joven Demonteverde of the Be Business ‘Ask the Strategist’ team to discuss the different alternatives on how he can attract successful business owners to participate in his book.
Background to Charles’s question:
- Always been curious about the aspect of business and marketing
- Book is called ‘50 Unsung Business Heroes’
- Wants to get 50 business people to participate in his book
- Anyone that has been successful in business (target audience)
Charles is in the process of developing his book but is finding it difficult to attract successful business people to participate, John and Joven provide him with different strategies on how to attract successful business owners and how to successfully market the book itself.
Discussion topics discussed include:
- Determining a target audience
- Marketing strategies
- Online marketing
After receiving advice from john and Joven, Charles was very happy and convinced and stated “I think you’ve given me a big help John, thank you very much.”